Instead, try to create pages that tell a bit about the store manager, specials at the store and add some value to that page. If you have a lot of location pages that simply list a store name and a map, Google could penalize your ranking. However, at the same time, you must be aware of recent Google algorithm updates and how they are ranking pages they feel donвЂ™t add a lot of value. Basically, youвЂ™re creating local landing pages for search engines to index. If you want a specific location to turn up in local searches, then you should utilize individual location pages throughout your site. This simple design works well for the number of locations they currently have. The complete contact info for that location is listed clearly in a box that stands out from the rest of the page. If you click on the locations tab, you are taken to a page listing the locations with a vivid image of the offices there. Take a look at how MECO utilizes their main website to highlight the different locations where you can get their water purification solutions. This allows you to target geo-location when running pay-per-click campaigns or targeting specific keyword phrases. Instead, split up your locations into areas or even an individual page for each specific store. While a single page listing all the locations available might work if you only have two or three locations, more than that and the site is no longer user-friendly. When you pack all of your locations on a single page, the user has to work hard to get to the exact location they want. If you have more, split up your locations into areas or even an individual page for each specific store. If you have less than 10 locations, it makes sense to put them on a single page. While a single page listing all the locations available might work if you only have five to 10 locations, more than that and the site is no longer user-friendly. When you pack dozens of locations on a single page, the user must work pretty hard to get to the exact location they want. Multiple Locations Require Multiple Pages When you hover over the вЂњThis is HersheyвЂќ tab, a drop-down menu shows choices, including вЂњglobal locations,вЂќ and an explanation about why they have multiple locations. Their website is structured to reflect the overall purpose and history of the chocolate company as well as show their global locations. Hershey is a global company with locations around the world, including their headquarters, manufacturing facilities and even a theme park. For companies with dozens of locations, you can also add a level for state-by-state listings and then locations within that state. This way the user can easily find location information. The structure of a multiple location website needs to have a certain flow to it. The manager needs the ability to search other store inventories and see what nearby location has the shirt or if you can ship it to the customer. A customer walks into the store and wants to purchase the shirt they saw on social media, but that particular store doesnвЂ™t have the shirt in stock. LetвЂ™s say you are a womenвЂ™s clothing store with 50 locations in the U.S. Managers need the ability to quickly and easily log in to the back end of the site and place orders for customers.

Your first focus when designing a global website should be on the administrative side of the equation. When it comes to organizing a global website, there are a number of things you can focus on to ensure the site is functional for the user and the company. Google is also shifting the way that it looks at keywords, domains and websites so that it is not as necessary as it once was to ensure you use a keyword specific to that location.

But, with modern location tools and the ability to segment websites, it is less troublesome to serve up unique pages for each location while keeping everything on one website.

Not only will you reduce costs in design and web hosting fees, but customers of one location might be interested in other locations.Д¬reating a separate website for each location is a bit old school, and designers did use that model once upon a time. Whether you run a huge corporation with locations all over the world, or you started a small business that has expanded into neighboring towns, centralizing all your operations into one website simply makes sense.

Search multiple websites at once